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The American businessman was at an outdoor fresh food market at a coastal Costa Rican farm village when a small truck filled with boxes of fruit pulled up. The American complimented the driver on the quality of his fruit and asked how long it took to pick it all. The Costa Rican farmer replied, only a little while. The American then asked why didn't he pick more fruit? The farmer said he had enough to support his family's immediate needs. The American then asked, but what do you do with the rest of your time? The Costa Rican farmer
said, "I sleep late, tend to the orchard, pick fruit, have lunch, play with
my children, take siesta with my wife, Maria, stroll into the village each
evening and play guitar with my amigos, I have a full and busy life, Señor." "Eventually you would
have a fleet of trucks. Instead of selling your harvest at fruit stalls in small
villages you would sell directly to city markets, and eventually open your own
fruit exporting business. You would control the product and distribution." The Costa Rican farmer asked, "But Señor, how long will this all take?" To which the American replied, "15-20 years." "But what then, Señor?" "Millions, Señor?
Then what?"
found at livingnutrition.com
Midi "Cool Summer Nights"
is used with permission and is copyright © 2004 Bruce Deboer |
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